Diversey is a provider of cleaning and hygiene products serving businesses in the hospitality, healthcare, food and beverage, retail, and facility management sectors. It has also been acquired and sold again three times in the last 15 years – and...
How Diversey created emotional resonance with industrial cleaning products
When Diversey, a provider of B2B cleaning products, lost its way after repeatedly changing hands, it turned to semiotics to reposition and rebrand itself.
