How Disney is telling tech-driven stories

Stephen Whiteside

Disney, the entertainment company, believes a range of emerging technologies have enormous potential to enhance the way it connects with consumers.

Kyle Laughlin, the SVP/games & interactive Experiences at Disney Consumer Products & Interactive Media

The Walt Disney Co. believes that new technologies can help bring its iconic characters – be it Mickey Mouse, Captain America, or Luke Skywalker – much closer to consumers than ever before.

And Kyle Laughlin, the SVP/games & interactive Experiences at Disney Consumer Products & Interactive Media, is leading the charge towards crafting this evolving slate of apps, games and "connected experiences" – namely, activations that are premised around "merging the digital and physical together to create new experiences across emerging technologies and platforms."

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