How content and sequencing boost out-of-home effectiveness

New research indicates that smart content and optimal sequencing can significantly boost the effectiveness of out-of-home campaigns by more than 30%.

According to a peer-reviewed study conducted by oOh!media and market research firm Neuro-Insight, by applying the right sequencing to a campaign involving out-of-home media and including editorial elements, advertisers can expect a 32% increase in memory encoding, vital to the success of a campaign.

Read more about out-of-home advertising

  • Best practice: How out-of-home can deliver cut-through in the attention economy
  • How University of Melbourne won a Grand Effie with out-of-home
  • What we kow about out-of-home effectiveness

According to Ashleigh Scott, integrated solutions director for oOh!media, the ideal sequencing starts with branded advertising in out-of-home and ends with mobile and social....

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