How Booking.com built a content strategy beyond page views

Travel site Booking.com has invested in a digital B2B publication that offers premium content to the platform’s hotels and B&B partners.

Sade Laja is a former journalist with a seriously impressive pedigree: stretches reporting for the Guardian and the Financial Times, followed by work on brands’ ever-expanding content strategies. She is now editor-in-chief of Booking.com’

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