How behavioural economics can improve customer experience

An understanding of how behavioural economics impacts consumer choices can help marketers build a better customer experience and keep their brands top of mind.

Marketer’s core problem today is two-speed customers, according to Bri Williams, a behavioural specialist. Consumers seem to be changing all the time… and yet, in many ways, they're not changing at all.

“There are some inherent beha

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