How Axel Springer is using its data to offer brands new insights into audiences

German publisher Axel Springer partnered with 1PlusX, a data management platform provider, to help it offer advertisers more sophisticated data-driven audience targeting tools.

GDPR has left a trail of destruction through large swathes of the ad tech ecosystem, with companies specialising in the trade of third-party data left scrabbling to comply with new rules and regulations.

Many predicted that publishers would be the primary...

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