How AXA Malaysia boosted automotive insurance uptake

Low Lai Chow

AXA Malaysia adapted a global automotive insurance product to the particular challenges of the Malaysia market, including a focus on anti-car theft and accident alerts.

Bad driving on the Malaysia’s roads helped lend purpose for AXA, the international insurance company, to get its telematics-based motor insurance scheme into the Southeast Asian market last year.

About one road accident per minute took place on Malaysian roads in 2016, according to the Ministry of Transport Malaysia; in the same year, the Royal Malaysia Police reported 7,152 road deaths. A 2017 Bloomberg report, which drew on 2013 data by the World Health Organisation, also found Malaysia to be the world’s third most dangerous emerging market for road safety.

High vehicle theft rates are a problem: According to the...

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