How Ashley Stewart leveraged its brand power and saved a business

Ashley Stewart, the plus-size clothing retailer for women, drew upon an extremely strong brand for support as it sought to rebuild its ailing business.

Ashley Stewart, a plus-size women's clothing company, was almost universally considered to be a lost cause.

One person who did not share this gloomy perspective was James Rhee, who took over as the retailer's CEO in 2013 – even stepping down from the board of FirePine Group, the private-equity company he founded, in order to do so.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands