Elizabeth Rutledge has spent the last 13 years in American Express’s marketing group – and the last year atop this unit as CMO. As such, she’s had the catbird seat to observe the impact of digital transformation on the company’s business and organizational strategy alike.

Rutledge is also one of a core group of elite global marketing leaders who’ve pledged, in the words of Marc Pritchard, Procter & Gamble’s chief brand officer, “to take back control of marketing.”

As part of this process, Rutledge serves on a dedicated “Talent and Organization” committee forming part of a larger CMO Growth Council, an initiative co-sponsored by the Association of National Advertisers (ANA) – where Pritchard also serves as chair – and the Cannes Lions (a sister company of WARC).