How Amazon Echo is changing the marketing environment

This event report covers the release of, UK radio trade body, Radiocentre's research examining the adoption, potential, and use cases of voice-operated assistants including Amazon's Echo, Google Home, and others.

The use of voice activation has been growing steadily, thanks in large part to people's experience with smartphone assistants – Microsoft's Cortana, Apple's Siri, Google Voice, Samsung's Galaxy among others – but it is set to reach a whole...

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