Earlier this year, Airbnb – the online travel marketplace – unveiled a TV spot that encouraged people to consider visiting El Salvador, Haiti, and multiple African countries.

Rather than offering an everyday brand-building message, however, this commercial was fueled by a very different motivation: It constituted a clear riposte to derogatory comments attributed to President Donald Trump regarding the three destinations – or, in the alleged words of the Commander-in-Chief, “shithole countries” – in question.

The spot carries the tagline “We Accept”, and marked the latest in a growing number of political engagements on the part of the San Francisco-based enterprise:

  • Displaced people: In June 2017, the company launched a new “Open Homes” initiative that enabled its hosts to offer free accommodation to people displaced from their homes – be they refugees, victims of national disasters, or people left without somewhere to live by another type of crisis.