How Zizzi used an online board game to boost its email marketing
The low cost of email marketing means it often becomes a simple numbers game - the more people an offer or promotion is sent to, the more likely that someone will open the email...
How Zizzi used an online board game to boost its email marketing
This event report describes how Zizzi, the UK restaurant chain, enhanced its email marketing by including an online board game in communications, boosting engagement.
