How Zalando leverages data as a customer service

E-commerce generates huge amounts of data that platforms can utilise to assist brand partners in a variety of ways.

Online fashion retailer Zalando is a significant operation, carrying 2,000 brands and 250,000 products. It claims 200 million visits every month and 21 million active customers to whom it delivers in 15 countries. So it's no surprise that it has accumulated...

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