How Xiaomi won over India with its “less is more” approach

Anuj Sharma, head of marketing at Xiaomi India, shared how the Chinese consumer electronics company built a customer community in India in a little over five years.

Of all the problems Anuj Sharma, Head of Marketing, Xiaomi India has at marketing conferences, one is to get people to first pronounce the name of the brand right (‘shaomee’, for those who still struggle). At the Pitch CMO Summit 2020 in Mumbai, Indi

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