How Warner Bros built digital relevance for Bugs Bunny and Looney Tunes

Warner Bros., the entertainment company, built digital relevance for its iconic Looney Tunes animation property through a test-and-learn approach to engaging consumers.

When Bugs Bunny was born in July 1940, he debuted on the silver screen in short animated stories that supported full-length feature films.

Bugs – and his Looney Tunes cartoon friends – brought their unique style of fun to a generation of children who were so hungry for this new kind of entertainment they were sneaking into movie houses during what was a golden era for cinema.

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