How VR and AI are being used in market research

This report discusses examples of how virtual reality and artificial intelligence are currently being used in consumer research and possible future directions.

How VR and AI are being used in market research

Brian Carruthers

Virtual reality, augmented reality and artificial intelligence are yet to find their niche in consumer market research, but at the very least they are proving a useful add-on to more traditional methods, if not yet, as some have predicted, a replacem

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands