How Vote Leave won the UK's Brexit campaign

Brian Carruthers

This event report looks at how the Vote Leave campaign developed the clear messaging and specific targeting that helped it win the UK referendum in June 2016 on whether to leave the European Union.

"Most communications companies are populated by bullshitting charlatans and most of them should be fired," Dominic Cummings told an audience of communications professionals. It was evident why the man who masterminded the successful 2016 Vote Leave campaign,...

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