How Volvo and Sky Atlantic partnered on branded content

Matthew Carlton

Looks at how an auto marque and media owner partnered to create content that increased consumer engagement, shifted brand metrics and grew purchase intent.

Sky Atlantic, the digital TV entertainment channel, joined forces with car brand Volvo in September 2016 to develop a series of branded content films. The films, which were integrated across the channel’s key content, became one of Volvo’s...

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