How Viagra used ecommerce to take on the counterfeiters

This event report discusses how Viagra, Pfizer's erectile dysfunction drug, sought to tackle the problem of counterfeiting by launching an ecommerce-based home delivery service.

How Viagra used ecommerce to take on the counterfeiters

Stephen WhitesideWarc

As the subject of more than 20 million online searches a year, Viagra – Pfizer's erectile dysfunction drug – generates a level of web traffic that would make many...

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