How Unilever, UnionPay and Coca-Cola use big data in China

The article demonstrates how Unilever, UnionPay and Coca-Cola are using big data to target niche demographics, understand neuroscientific insights, personalize campaigns and increase sales conversions in China, a country that will generate 20% of all global data by 2020.

How Unilever, UnionPay and Coca-Cola use big data in China

Low Lai Chow

According to Jane Lin-Baden, CEO of Isobar China Group, there's no better time than now for brands to seize the opportunity of marketing effectively to "the segment of one".

"To me,

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