How Unilever builds its entrepreneurial engine

Geoffrey Precourt

This event report outlines how Unilever, the FMCG manufacturer, is driving progress by partnering with startups.

The Unilever Foundry is how one of today's largest global marketers prepares for the future.

Its presence as a resourced incubator – participants in the program receive counsel and mentorship from Unilever employees – is to encourage "startups, creatives, designers, innovators and inventors" to partner with Unilever brands and business functions. And the reward comes in the marketplace.

"If you successfully respond to one of our brand briefs and progress to a pilot," the Foundry reports, "Unilever may pay for the pilot up to the amount stated on each brief. The amount is intended to help cover the cost of...

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