How Unilever and Coca-Cola build brand purpose

This event report looks at how some of the world's biggest FMCG brands build purpose through building on a legacy of quality, and delivering benefits beyond the individual.

How Unilever and Coca-Cola build brand purpose

Brian Carruthers Warc

When Lord Leverhulme launched Sunlight soap back in 1884, his aim to was to "make cleanliness commonplace". One hundred and thirty two years on, the idea of brand purpose still takes centre stage at the company he founded and in the portfolio of FMC