How Twitter and Heathrow Airport are using data in new and unexpected ways

This event report describes how Twitter, the social media network, and Heathrow Airport are using their huge data stores in new ways.

How Twitter and Heathrow Airport are using data in new and unexpected ways

Jo Bowman

Twitter produces a huge amount of valuable business data, but it's size can be unwieldy, and so too few businesses know how to make it work, the I-COM conference in Seville heard.

Chris O'Hara, head of global data strategy with Krux, USA, which is a Twitter data partner, said there are some surprising ways in which data can be commercialised, but so many businesses are yet to grasp the basics.

"Today, we think of our (Twitter's) data source as being the largest public archive...

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