Tuula Rytilä, corporate vice president for Microsoft Digital Stores, is tasked with delivering a superior experience for shoppers with the technology firm.
As part of this process, she leads Microsoft’s digital storefronts – including Microsoft.com and the Microsoft Store on its Windows devices and Xbox gaming consoles – which together have a presence in more than 190 countries.
The principles that Microsoft is following as it tries to build meaningful, enduring connections with store visitors in these markets include:
- Building trust
- Prioritizing inclusivity
- Focusing on authenticity
- Empowering front-line staff
- Supporting regulation
“We are in the business of trust,”...