“You might be under the impression that media planning in 2019 is super-easy [and] that my job is a doddle,” said Mike Deane, chief strategy officer at MediaCom AUNZ, a unit of WPP Group, “because, broadly, you're using the same research points, and the same starting datapoints, to inform your media decision-making.”
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- Cultural influences & values
- Context & position of advertising
- Brand growth
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