How TikTok is democratising creativity in India

Biprorshee Das

Ahteram Uddin, Director – Sales Operations, ByteDance India at the Pitch CMO Summit 2020 in Mumbai, India throws light on how TikTok, is making creation of content simple and accessible to all.

ByteDance-owned Chinese video-sharing platform TikTok is popular in over 150 markets in 75 languages and boasts a user base of 500 million, hitting the milestone in a matter of only a few years, three to be precise. It is one of the most downloaded apps worldwide having crossed a billion and 1.5 billion mark on the iOS App Store and Google Play in 2019. What makes a platform that allows users to create and share short videos with music and filters really click with people?

Ahteram Uddin, Director – Sales Operations, ByteDance India attributes the success to the...

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