How ThirdLove channeled data (and passion) into category disruption

ThirdLove, the direct-to-consumer underwear brand for women, has disrupted a category that was rife with pain points for customers.

Heidi Zak, co-founder/co-CEO of ThirdLove, has two compelling narratives – one of anger, one of outrage – that define the founding and growth of ThirdLove, the direct brand that declares itself “the fastest growing and most disrupti

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