In March 2018, the US Open Tennis Championships served up a new logo to mark its 50th anniversary.
The brand’s former insignia – a mash-up of a tennis ball, flames, a red swoosh, and a serif font – was replaced with a fresh, sleek emblem....
How the US Open Tennis Championships served up a new logo
The US Open Tennis Championships launched a new logo in 2018, a strategic decision that was intended to achieve various goals.
