At a glance

Jeep, the auto brand manufactured by Fiat Chrysler Automobiles (FCA), has used music partnerships to give its television advertising a boost.

Why it matters

Music is an essential component of the advertising mix, as it serves as a powerful source of emotional resonance with consumers. Ensuring that a song, and its lyrics, accurately reflect the story a commercial is trying to tell is essential.

Takeaways

  1. Jeep has tapped the star wattage provided by well-known television franchises and famous actors to give its music partnership an innovative twist.
  2. As a brand that values being cool, rugged, and capable, Jeep wants visuals and a soundtrack that embody these principles.
  3. The music that Jeep uses in its ads needs to meet three criteria: relevance, authenticity, and meaning.

Fiat Chrysler Automobiles (FCA) has used the magic of music in powerful – and unexpected – ways.