How The New York Times is building its brand in the age of President Trump

This event report outlines how The New York Times is seeking to build its brand at a time of considerable turmoil in the media industry.

How The New York Times is building its brand in the age of President Trump

Stephen Whiteside Warc

In February, The New York Times unveiled its first brand campaign for a decade - an effort that also included its first TV commercials since 2010.

The campaign was developed by agency Droga5 around the tagline, "The Truth Is Hard to Know. The Truth Is More Important Than Ever." And it incorporated a high-profile TV spot run during the 2017 Academy Awards, alongside national television ads that itself.

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