How the new (AI) reshapes the old (a cup of coffee) at Dunkin'

Geoffrey Precourt

Dunkin' Brands, the owner of Dunkin' Donuts and Baskin-Robbins, is using artificial intelligence as a powerful tool to understand consumers and build its business.

"I still get a lot of raised eyebrows about how a coffee and donut company is using machine learning," admits Andrea McCullough, Director/Digital Strategy and Analytics at Dunkin' Brands.

But, as she told delegates at the 2017 Ad Age Next Conference in...

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