How the democratization of creativity impacts advertising on Facebook

Facebook, the social network, believes that the democratization of creativity is essential to the success of its platform as an advertising channel.

In the last decade, according to Mark D’Arcy, the process of creativity in marketing has “transformed from being something that just observes culture to creating ideas that participate in culture.

“Those ideas now invite an audience not to passively receive them, but to create dialogue.”

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