How the California Consumer Privacy Act impacts pharma

The California Consumer Privacy Act (CCPA) will transform how brands gather and employ consumer data in the state – and, potentially, beyond.

The California Consumer Privacy Act (CCPA) – a new slate of provisions related to how companies gather and utilize consumer data in the Golden State – will go into effect on January 1, 2020.

But to be compliant with this legislation – which has been compared to the – businesses must begin tracking their personal data usage on January 1, 2019.

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