How technology revolutionizes JWT’s creative process

This event report covers JWT New York's efforts to fuse creativity, data and technology in new ways.

How technology revolutionizes JWT's creative process

Geoffrey PrecourtWarc

In a pre-digital age, when the main office of a global agency tweaked its creative-positioning platform, it would support this effort with a stream of white papers, principals' biographies and city-by-city tours. PowerPoint meant that such occasions were the starting point for a torrent of bulleted slides distributed to the same audience of would-be enthusiasts.

But in 2015, when data points are boundless and video is a medium that breathes brand culture far beyond the limits of a 30-second TV spot, J. Walter Thompson/New York chose the occasion of the Advertising...

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