How Suprane used mobile gaming to reach medical professionals

Suprane, an inhalation product made by Baxter International, successfully connected with a target audience of medical professionals via mobile gaming.

Airway Ex is a mobile game with an unusual premise.

The player’s task is to deliver the exact right amount of anesthesia to a patient in surgery. If it’s too low, the patient wakes up on the operating table (a bad story for the patient and surgeon). If it’s too high, the result is an