How State Farm used eSports to find new millennial connection

State Farm, the insurance company, has successfully driven engagement with eSports fans, an audience skewed towards millennial males.
How State Farm used eSports to find new millennial connection

Earlier this year, State Farm appointed ReKTGlobal as its eSports agency of record.

Rather than handing its new partner traditional creative or media duties, the relationship was thus based

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands