How Starling Bank uses data to build products and engage users

Starling is one of the UK’s new disruptor banking brands, which in two years has gone from a standing start to having 600,000 customers.

“Never let a crisis go to waste”, the old saying has it, and the global financial crash of 2007-08 was one helluva crisis. It precipitated some big changes in financial services – and not just around balance sheet requirements – as banks began to refocus on the basics. At the same time the iPhone had launched and customer expectations were starting to change as more and more apps were built, altering forever how consumers and brands interacted.

This was the environment in which Anne Boden was working when, as chief operating officer at Allied Irish Banks, she was trying...

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