How smart speakers are changing consumer behavior

Smart speakers are influencing a wide range of consumer habits, according to research by NPR, the public radio broadcaster, and Edison Research, the research firm.

Smart speakers like Amazon Echo and Google Home are tempting many American consumers away from their TV sets, smartphones and laptops.

That was one finding from analysis by NPR, the public radio broadcaster, and Edison Research, a Somerville, New Jersey-based research firm. In fact, they found that around 40% of smart speaker owners in the “early mainstream” segment – who were not the immediate buyers of these devices, but acquired such gadgets as they became more well-known and established – bought them to reduce the time they spent with screens.

According to Tom Webster, svp/strategy and marketing at Edison Research,...

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