How Sky Betting and Gaming is using big data to improve advertising efficiency

Sky Betting and Gaming has developed its own platform to collect customer data in real time and target its marketing more precisely.

"Essentially, what we’re trying to do is understand what all of our customers are trying to do on all of these platforms, in order to serve them the most relevant content." That was how Sam Talbot, head of marketing tech at Sky Betting and Gami

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands