How Sanofi took control of its global digital operation

Sanofi Consumer Healthcare in-housed its global digital operation to find efficiencies and prepare for a more privacy-conscious world.

Pharma is a tough space in which to advertise. In many areas, advertising or communications materials are limited to healthcare professionals (HCPs in pharma lingo), but a key area for such companies is the over-the-counter (OTC) market of drugs avai