How rethinking segmentation was a game changer for HSBC
Just as Shakespeare had his seven ages of man, so too do banks and financial institutions. But where the former endures, the latter don't. Banks' ages of man are generally based...
How rethinking segmentation was a game changer for HSBC
This report assesses customer attitudes, in relation to how HSBC could rethink segmentation when producing their five year plan.
