How retailers can win in the e-commerce era

With the rise of e-commerce redefining the retail landscape and consumer behaviours, new opportunities exist for retailers to embrace the omnichannel era of marketing.

The development of omnichannel retail across China and South East Asia – and particularly the rise of e-commerce - in recent years has created unprecedented opportunities for brands across the region.

According to Xian Wang, Global Content Direc

In this “exciting phase”, growth for global retail chains will be driven by e-commerce, even as store-based retail continues to account for the majority of sales. E-commerce will account for 29% of global retail chains by 2022, and drive 53% of the growth, Wang noted.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands