E-commerce may be chipping away at the market share of traditional retail worldwide, but this does not mean businesses should drop everything they've built and rush towards the digital goldmine.
As the chief marketing and communications officer and strategy leader (ASEAN) of IBM, Grace Ho, pointed out recently at the New Retail Asia Summit in Singapore, physical retail stores can be a powerful part of a brand's ecommerce strategy.
"Think about the new users of your existing assets as you go onto the online platform to drive growth," was her advice to brands.
"When you are looking to reinvent yourself...