How P&G is building its multicultural marketing muscle

Procter & Gamble, the consumer goods giant, is elevating multicultural marketing as it seeks to do good and drive growth at the same time.

Procter & Gamble knows the power of moving beyond stereotypes and clichés in advertising.

"Our most gender-equal campaigns– like Always' 'Like a Girl' and SK-II's 'Change Destiny' – are [connected to] our fastest-growing brands," M

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