How PepsiCo’s fresh approach to segmentation delivered e-commerce success during COVID-19

PepsiCo, the food and beverage giant, successfully adapted its segmentation strategy in line with the growth of e-commerce during the COVID-19 pandemic.

The rise of e-commerce during the COVID-19 pandemic led PepsiCo, the food and snacks giant, to rethink not only how it sells, but also how it communicates.

Drew Ingram, director/retail media at PepsiCo, said the business took notice early on of which

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