How Pepsi, CNN and TIAA CREF are using social media: lessons from ad:tech New York 2009

How best to utilise social media in marketing? Reporting from the 2009 ad:tech New York conference, Warc's News Editor, Stephen Whiteside, attended the panel session featuring executives from PepsiCo, CNN and TIAA CREF.

How Pepsi, CNN and TIAA CREF are using social media: lessons from ad:tech New York 2009

Stephen Whiteside Warc

Social media has been the single topic that has commanded the most attention at ad:tech New York 2009, but while marketers and their clients appear to be almost universally agreed about the importance of having a presence on websites such as Facebook and Twitter, most are also grappling with how best to utilise these properties both to connect with consumers and to generate an uptick in key brand metrics.

In order to assess how some major companies in a range...

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