Financial services, particularly in the B2B space, may not be the first sector to come to mind when considering the role of content marketing, but Radhika Binani, chief product officer for PaisaBazaar.com – India's biggest marketplace for credit...
How PaisaBazaar.com uses content in India’s financial services industry
The article explores how PaisaBazaar, one of India's biggest financial brands, is using content marketing to engage new audiences and educate them about financial products.
