How NPR is using podcasts to achieve cultural (and digital) relevance

National Public Radio (NPR), the media organization, is using podcasts as a means to keep up with major trends which are taking root among its audience.

Michael Smith, the CMO of National Public Radio (NPR), is clear about the audience-engagement problems for broadcasters and publishers at a time of profound disruption.

“The two biggest challenges facing everyone in the media industry today are the changing...

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