How News Corp Australia is driving digital subscriptions

News Corp, one of Australia’s leading news publishers, is successfully transitioning to a majority-digital subscription revenue model by using behavioural data more effectively.

"The greatest opportunity for growth at News Corp is to capitalise on the consumer's willingness to pay for valued content,” Michael Miller, executive chairman of News Corp Australia told the Mumbrella360 conference in Sydney.

Much like other major newspaper publishers around the world, News Corp has seen a shift in its revenue model in recent years. Instead of relying on advertisers to buy print ads, subscription dollars are finally starting to trickle in. This is particularly true for News Corp’s national newspaper, The Australian.

“For The Australian, the majority of our revenue will come from what consumers pay for rather...

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