How M&S 'rocket fuel' serves a wider marketing purpose

Major brands are increasingly looking to start-ups for ideas, personnel and ways of working that can help them stay relevant in a fast-changing digital environment.

From Uber to Laundrapp, disruptive digital start-ups are focused on making life easier for consumers by identifying pain points and removing them. Long-established brands are having to think the same way or risk losing business to the upstarts; the f

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